6 Digital Marketing Trends to Follow in 2022 🧑🏼‍💻

Digital transformation has taken over the world of digital marketing, bringing solutions and breakthroughs in how brands promote and sell their products and services. The marketing world is fast-paced as trends are constantly evolving. Countless brands have already dismissed the traditional marketing strategies to embrace digital marketing strategies. As more people adapt to the digital transformation marketers and brands need to know all types of trends, some will only last for a season but some will remain forever.

Here are 6 digital marketing trends that will influence your business in 2022 and beyond.

1. Web 3.0

Web 3.0 is the next evolution of the World Wide Web designed to change the landscape of how people consume content. Designed to function in a smart-human way, Web 3.0 involves semantic web technology and artificial intelligence, making it an extension of Web 2.0. There will be no intermediates with decentralization individuals will have to take control over their data, and there will be no risk of server failure and data theft. Furthermore, people will be more attracted to the three-dimensional design as it helps people understand better than two dimensions. This means that brands will be able to interact virtually with their customers, giving them an enhanced customer experience through virtual reality and augmented reality. Through their Integrated Campaign, Nike successfully created an augmented reality experience for consumers to play and unlock discounts at the Nike Factory stores in Europe. Brands need to adapt to this new reality and engage consumers in this new dynamic. To leverage the Web 3.0 trend, your brand can create content and incorporate NFTs as they are the future of digital marketing. There is a huge community for NFTs and cryptocurrency and as it continues to grow, your brand can greatly benefit from this chance. You can discover more about how to boost your brand with NFTs in our blog post.

2. Short Video Content

The rise of TikTok has impacted consumer behavior, leaving brands inspired to create video content. About two years ago, you’d find teenage dance videos on TikTok but now brands are using the platform to target customers and reach new audiences. In 2022, short video content cannot be ignored because all generations create and watch videos on Instagram, TikTok, YouTube, and Facebook. Short-form 15–30 seconds videos are top preferred to long-form videos due to the increasing volumes of videos on the internet. Marketers should incorporate short video content in their strategy because it is shareable, engaging, and the best way of getting attention online. When it comes to trends, short-form videos can help brands create different categories of content such as; product descriptions, influencer ads, educational videos and so much more! Flyp specializes in selling homes and on their TikTok account, they share their creative process through storytelling, and below is one of the examples we chose “Before and “After”. The best strategy for creating video content is — to have a great hook and keep it short, creative, and relevant to your target audience.

3. Conversational Marketing

▲Picture from Medium, copyright belongs to the original author

Gone are the days when brands would generate leads through online forms and wait to hear back from their potential customers after a long time. These days the fast-paced world makes information more accessible and easier to collect. Conversational marketing is a customer-centric and dialogue-driven approach to marketing. In 2022, brands are using this strategy to connect with customers, improve customer experience and drive engagement with customers through various digital outlets. When it comes to conversational marketing, marketers can determine which outlets are effective for their desired marketing strategy. Live chats and chatbots are the top trends in conversational marketing. They help businesses to remain online 24/7 this is why brands like Sephora, and Domino’s Anyware to mention a few have been able to get ahead with this trend. Sephora’s Virtual artist AR innovation has a feature that allows customers to have a makeup and lipstick “try on” experience by uploading selfies! How amazing! Will customers ever have to try on products of this nature in the coming years?

4. Social Commerce

Social media has not stopped evolving, change and growth of social media are impacting consumer trends. About 20 years ago, text messaging was the hottest thing, but we have experienced a progressive shift from text-based communication, to more visual communication on platforms like Instagram, TikTok, and Snapchat. As consumer trends change, brands are finding more room for their businesses to flourish through social commerce where they can sell directly through social media networks. It is different from social media marketing as users will not be directed to an online store, but they will be given the ability to purchase directly on the app. Social commerce brings endless opportunities that marketers must seize. By the year 2025, Accenture predicts social commerce will double to a $1. 2 trillion market worldwide.

Live shopping in e-commerce is an effective way that brands can use to sell, engage and sell to customers featuring brand ambassadors or influencers. KitKat Australia was able to conduct a live Facebook shopping experience during the pandemic in 2020. The event featured chocolatiers showing new products, interacting with special guests, and giving exclusive offers to the online audience. We wonder if technology will eventually allow us to taste food products!

5. Mobile Marketing

Mobile phones are essential in today’s digital lifestyle globally. According to Statista, there are 6.648 billion smartphone users in the world today, which accounts for 83.72% of the world’s population. As network systems are improving, mobile use will continue to grow and what this means is that businesses have to optimize their websites for mobile phone users this will greatly help in removing shopping barriers for customers. Marketers need to prioritize the mobile marketing approach as m-commerce is dominating eCommerce. In order to target their customers, brands must integrate mobile apps into their marketing strategy because mobile apps are convenient and accessible, thus increasing engagement. Offering customer loyalty programs for mobile app users is a great marketing strategy. Generally, people love freebies. By organizing a promotion such as “Buy 1 Get One Free” their shopping habits will increase. Mobile apps have become the best digital platform to run a customer loyalty program because users can directly participate. How else can brands capture the power of mobility more than with a mobile app?

6. Building a Community Around Your Brand

Advertising campaigns are no longer the only effective way of sustaining businesses. The business world is more competitive than before and brands are finding other effective strategies to stay at the top. Building a community around the brand is one of them. Affiliate marketing has the potential to help a brand to build a community when done properly. Affiliate marketing is a method where an affiliate earns a commission for marketing another brand product. Affiliates may earn in various ways, such as pay per lead, pay per sale and pay per click. Since affiliate marketing has been around for a while brands are following the community-building trends where they work with affiliates who’ve built a rapport with an audience. The goal is to focus on connecting with people and mutually sharing values and interests as well as building trust with the customers. With so many products on the market, brands need to give customers a sense of belonging and build an emotional connection. Telegram and Discord apps have become popular lately because businesses are leveraging the features to build communities where they can remain engaged with their customers. Having a community greatly helps to build a brand and share practices that bring the community together strengthening the brand’s culture. By creating a community, a brand will be able to share links and drive traffic to the website and make sales.

In Conclusion

Just like in fashion, digital marketing trends will continue to change seasonally. Marketing trends will continue to be influenced by technological advancements, new platforms, changes in consumer behavior, and demand for particular types of content. Brands must keep in mind that the key to reaching their audience is through continuous reflection and experimentation. Keeping an open eye on key trends in the industry will help brands make better strategic marketing decisions like where to invest their marketing budget or which marketing experts to hire.

Here at Naturality Digital we provide game-changing marketing strategies that help brands become industry trendsetters. Need some help with any of the marketing trend strategies?

Drop us a line, contact us on www.naturality.io.

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Naturality Digital

Naturality Digital

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We’re a diverse team of marketing and design “junkies” who are bent on helping brands go global! We share all things marketing, creativity, design, and social